About Us

Socio Martini® is a lifestyle magazine serving the very best of travel, style, food and wellness — poured slowly, garnished well, and shared with a community of over 159,000 readers around the world.

We began in 2016 with a simple belief: the future of lifestyle doesn't exist in isolation. A dish can be a destination. A sari can carry four cultures in a single stitch. A hotel can be a love letter to a valley. So we stopped filing life into neat little columns and started telling stories the way life actually tastes — mixed.

Since then, we have trekked the cold sands of Ladakh, measured happiness in Bhutan, followed sustainable fashion onto the runways of New York, sat down at the tables of the world's best restaurants, and found the quiet corners of Kashmir, Phuket and the French Riviera. Our stories are reported from India, Switzerland, Italy and France, with contributors from over 50 countries.

Along the way, Socio Martini has partnered with some of the finest names in hospitality and lifestyle — The Khyber Himalayan Resort in Gulmarg, ITC Royal Bengal, Ahilya by the Sea, Rajbari Bawali, Hyatt Regency Delhi and many more — reviewing honestly, photographing beautifully, and always telling readers how the martini was actually mixed.

At heart, we remain what we were on day one: a democratic platform. Professionals and amateurs write here side by side, because talent doesn't check your follower count. Socio Martini makes the dreamers, rebels, realists and everyone in between pause, smell the roses and take a sip of inspiration.

Work with us. For collaborations, reviews and press, tell us how you prefer your Martini at listenup@sociomartini.com — or join the conversation on Instagram, where 159,000 of us are already at the bar.

Cheers!